DALLAS, April 6 /PRNewswire/ -- As consumers continue to adopt healthier
lifestyles, Chili's continues to provide healthier options for their guests by
adding new menu items to their Guiltless Grill(R) and partnering with
Curves(R).
Chili's was one of the first casual dining restaurant concepts to create a
menu section -- the Guiltless Grill -- devoted to healthier items in 1993.
Along with the addition of four new Guiltless Grill menu items in February,
Chili's has partnered with Curves, the world's leading fitness centers
designed specifically for women, to reach out to those practicing a healthier
and more active lifestyle.
One element of the partnership is the Guiltless Rewards Sweepstakes
launching April 6 on iVillage.com, the leading online community for women
which provides its devoted audience with an array of tools, content and the
motivation they need to enjoy a healthier lifestyle.
Eligible consumers will have the chance to win a $500 Chili's gift card
and a 1-year membership to Curves ($700 value) by entering the sweepstakes
online from April 6, 2009 through May 31, 2009 at
www.ivillage.com/partners/guiltlessrewards.
As a part of the partnership, Curves members received an extra incentive
to try the new Guiltless Grill menu items in the form of a $5 off coupon. More
than 1 million coupons were hand-distributed to the 2.5 million Curves members
in the U.S. in January and February.
"The road to a healthier lifestyle begins with the choices we make every
day," said Curves founder Diane Heavin. "Chili's understands our goal of
providing women real solutions that allow them to make those healthier
choices. Partnering with a national restaurant chain that provides lower
calorie options will give our members a chance to dine out without the added
stress of searching the menu for a meal that matches their healthier
lifestyles."
Chili's will also be running advertisements in diane, The Curves Magazine,
a quarterly in-club publication designed to motivate and celebrate the spirits
of Curves members who seek optimum health, fitness, beauty, confidence, and
strong relationships.
About Chili's Grill & Bar
Chili's Grill & Bar is the flagship brand of Dallas-based Brinker
International (NYSE: EAT), a recognized leader in casual dining. Chili's
offers a fun, energetic atmosphere and a distinct, fresh mix of grilled
American favorites at more than 1,400 locations in 27 countries and two
territories. Other Brinker brands include Maggiano's Little Italy(R) and On
The Border Mexican Grill & Cantina(R). For more information, please visit
www.chilis.com.
About Curves
Curves works to help women lose weight, gain muscle strength and aerobic
capacity, and raise metabolism with its groundbreaking, scientifically proven
method that ends the need for perpetual dieting. Curves works every major
muscle group with a complete 30-minute workout that combines strength training
and sustained cardiovascular activity through safe and effective hydraulic
resistance. Founders Gary and Diane Heavin are considered the innovators of
the express fitness phenomenon that has made exercise available to over 4
million women. With nearly 10,000 locations in 70 countries, Curves is the
world's largest fitness franchise. For more information, please visit:
www.curves.com.
SOURCE Chili's Grill & Bar
CONTACT:
Stacey Sullivan
1-800-775-7290
stacey.sullivan@brinker.com
for Chili's Grill & Bar
or Jennifer Seymour
of Fitzgerald + CO
+1-404-266-7558
jennifer.seymour@fitzco.com
Web Site: http://www.curves.com
http://www.chilis.com