Brinker International Announces Sponsorship of 2007 EDS Byron Nelson Championship
DALLAS, April 19 /PRNewswire-FirstCall/ -- Brinker International, Inc. (NYSE: EAT) announced it will serve as sponsor of the 2007 EDS Byron Nelson Championship. This year's tournament will be played April 25-29 at the Four Seasons Resort and Club Las Colinas in Irving, Texas.
Brinker will be providing food and drinks at the tournament Pavilion, where more than 1,000 of its employees will volunteer their time to serve favorites from Chili's Grill & Bar(R) and On The Border Mexican Grill & Cantina(R). For the 11th straight year, all proceeds from food and beverage sales will benefit three great causes: Salesmanship Club Youth and Family Centers, Texas Scottish Rite Hospital for Children and the Limbs for Life Foundation. To date, Brinker has raised $3.4 million for these organizations.
Pavilion guests purchasing food and beverage tickets will also be treated to a special gift from Brinker. For every $30 purchased in tickets, guests will receive a commemorative $5 Brinker gift card bearing the image of the legendary Byron Nelson. These gift cards will be redeemable at any Brinker restaurant.
Brinker will also manage the tournament's exclusive Platinum Club. With a menu developed by Maggiano's Little Italy(R) Executive Chef Thomas Swan, Maggiano's and Romano's Macaroni Grill(R) have teamed together to provide food and volunteers at this premium venue. The special menu is highlighted by items such as a Pot Roast Sandwich, Grilled Shrimp Skewer and Stuffed Peppers. A different dessert will also be created for each day of the tournament.
As an exemplary humanitarian, Byron Nelson has been a true inspiration for many of Brinker's charitable efforts over the years, said Doug Brooks, chairman and chief executive officer of Brinker International. Brinker is honored to carry on his legacy again this year at the tournament.
Brinker International, Inc. is one of the world's leading casual dining restaurant companies, serving more than 1 million guests daily. Founded in 1975 and based in Dallas, Texas, Brinker owns or franchises more than 1,750 restaurants in 24 countries and employs more than 120,000. Brinker restaurant brands include Chili's Grill & Bar, Romano's Macaroni Grill, On The Border Mexican Grill & Cantina and Maggiano's Little Italy. The company was named one of FORTUNE Magazine's Most Admired Companies in 2006 and was honored by the magazine as one of the Top 50 Employers for Minorities and the Top 50 Employers for Women. For more information visit http://www.brinker.com.
Contact: Tony Schembri Media Relations (800) 775-7290 SOURCE Brinker International, Inc. -0- 04/19/2007 /CONTACT: Tony Schembri, Media Relations of Brinker International, Inc., 1-800-775-7290/ /Web site: http://www.brinker.com / (EAT) CO: Brinker International, Inc.; Salesmanship Club Youth and Family Centers; Texas Scottish Rite Hospital for Children; Limbs for Life Foundation ST: Texas IN: RST FOD SPT SU: CSR DA-JP -- DATH027 -- 0280 04/19/2007 11:34 EDT http://www.prnewswire.com