On The Border Announces Agreement to Develop New Restaurants in South Texas
DALLAS, March 5 /PRNewswire-FirstCall/ -- Brinker International, Inc. (NYSE: EAT) announced they have signed an agreement with Moussa Haidar to develop five On The Border Mexican Grill & Cantina restaurants in South Texas. As part of the deal, Haidar purchased the existing On The Border restaurant in Corpus Christi, Texas.
The development agreement is part of the Brinker strategy to expand domestic and international franchise ownership of its brands from 20 percent to approximately 30 percent within the current calendar year.
Based in Houston, Texas, Haidar's company currently operates 10 family style restaurants throughout South Texas. The five restaurants will be developed in the following areas: San Antonio, Corpus Christi, Harlingen and Laredo.
This agreement is particularly exciting because of the opportunity to work with a leader in the restaurant industry such as Brinker, said Haidar. I look forward to bringing the On The Border experience to South Texas.
Moussa Haidar has an impressive background of developing and operating other established restaurant brands, said Dave Orenstein, President of On The Border. We are pleased to sign this agreement, which will allow us to further grow our On The Border brand in Texas.
On The Border Mexican Grill & Cantina (http://www.ontheborder.com ) is the largest casual Mexican restaurant chain in the United States, with 144 locations in 32 states. On The Border celebrates traditional Mexican dishes with a twist, served in vibrant decor and lively music. On The Border (is part of Dallas-based Brinker International (NYSE: EAT). Other Brinker restaurant brands include Chili's Grill & Bar, Romano's Macaroni Grill and Maggiano's Little Italy.
CONTACT: Tony Schembri Brinker International (972) 770-8722 SOURCE Brinker International, Inc. -0- 03/05/2007 /CONTACT: Tony Schembri of Brinker International, Inc., +1-972-770-8722/ /Web site: http://www.brinker.com http://www.ontheborder.com / (EAT) CO: Brinker International, Inc. ST: Texas IN: RST FOD SU: AH-CT -- DAM026 -- 5386 03/05/2007 11:00 EST http://www.prnewswire.com